In today’s growing business world, it has become crucial for businesses to register a trademark. Because with the help of a trademark, they can protect their brand and get legal rights to use it. Now trademarks are of many types based on different statuses.
Now it depends on the owners of businesses and brands what type of trademark they want for their brand. This article will teach us about Trademark Colours and how and where to use them.
A non-conventional TM consisting of a single colour or combination of colours, also known as a corporate identity symbol. it functions as a logo or symbol that signifies a company or a brand. It is of two types :
Single Colour Trademark.
Combination of Colour TM.
Characteristics
TM is register for a single colour or a combination of colours.
If the applicant decides to register the trademark for a specific colour then he needs to submit the supporting evidence that claims that specific colour is associate with their brand or products and services.
Single Colour Trademark
A single-colour trademark is a unique type of symbol that consists of only one colour, which serves as an identifier of a specific brand or product. and it helps in building brand identity. It is mainly associated with specific qualities of products and services.
Combination of Colour Trademark
A combination of colours refers to a specific type of logo or symbol that acts as the identity of a particular brand or product. It is helpful in the differentiation of brands and for brand recognition. The combination must be unique and attractive as well as related to the brand’s goods and services.
Kinds of Trademark Colours
UPS – Brown.
Coca-Cola – Red.
Pepto-Bismol – Pink.
Cadbury – Purple.
Why Trademark Colours Matters
Colours have the power to change the way a product is perceived, for example, blue colour can used for cold things or something related to water, and green colour can used for ayurvedic or organic products. Some colours look good together aesthetically, for example, green and yellow look good together. While some colours instantly catch the attention of the audience. And some colours can change the readability of the text. Several specific colours are used with some products to make them stand out, for example, purple colour for Cadbury products.
Sometimes colours are also used to differentiate the packaging. Different products may have different packaging styles to identify them. Even if the colour is the same, their packaging and labeling may be different. Similar colours, labels, and packaging may confuse consumers and they may end up buying the wrong product.
Why Choose a Combination of Colours?
Firstly, it is very difficult to get trademark registration for a single colour because these may lack distinctiveness.
The applicant must provide evidence that the particular colour is associated with his brand and the brand’s products and also its distinctiveness.
Conclusion
Trademark Colours is a colour scheme that an organization and business registers to identify its products or services. By registering a colour trademark you can get exclusive legal protection and also it helps in enhancing brand recognition. At the time of registration, always make sure that it will meet all the criteria and requirements.
